Yes, this title is clickbait. It’s probably the most clickbait-y thing I’ve ever written. Given the MCU has earned a not insignificant $15,558,746,560 at the global box office to date[1] (which doesn’t include all the profit it’s generated in merchandise sales and Disney+ subscribers) it’s not like the Marvel Cinematic Universe is in trouble. It is a cultural juggernaut and like…well, like the Juggernaut, nothing seems to stop it. It’s not in need of saving per se so it’s not like She-Hulk: Attorney at Law is salvifically sweeping in to salvage a once thriving interconnected cinematic universe flailing on the brink of cultural irrelevance. But I chose the title to be an eye-catching invitation for readers (those intrigued, those enraged, and those in agreement) to dialogue with what this piece has to say. Showrunner Jessica Gao’s She-Hulk: Attorney at Law is intelligent, goofy, sassy, funny, and self-aware; it’s everything that made me love She-Hulk more than the Hulk when I was a kid. It’s also important to the future of the MCU in several key ways and we should talk about it. So yeah, I said She-Hulk: Attorney at Law is saving the MCU. Here’s why.
Be aware this piece contains some spoilers for the first two episodes of She-Hulk: Attorney at Law.